The Science of Attraction – The Capilano Bridge Study Explained


THE SCIENCE OF ATTRACTION: Hey guys this is Chris from love systems
and i’m here at the Capilano bridge in north vancouver, british columbia and
this is the site of a very interesting experiment that was done by some
psychological researchers at the university of british columbia in 1977. As you can see this is a very scary
bridge we got some scary views down here and the research that they were doing
was on the relationship between the emotions of love, attraction,
anxiety and fear and how these reactions relate to one another. So, what the experimenters did is they
would take a pretty research assistant at and put her at the end of this bridge
and when men would come to the end of the bridge they would suddenly see this research
assistant – “May I ask you a question” these guys would fill out a few
questions and then the research assistant would say: “If you have any
more questions to you feel free to call me” you’re welcome then they were from the same experiment
again in the parking lot and what they found was the guys who met the research
assistant at the end of this big scary bridge wound up calling her way more
than the guys who met the research assistant in the parking lot and what
they concluded with that the guys at the end of the bridge were more attracted to
the pretty research assistant so what does this mean for dating and
four guys who are looking to improve their success with women and understand the science of attraction? What this study proves is it proves is the
theory of the transference of emotion which is the idea that emotions from
one source can be transferred to another source and they can even change their
meaning when they become transferred so in this case the fear from the bridge
was being transferred into attraction for the pretty research assistant, and so
the takeaway from this is that doing exciting things can actually make you
more attractive and on the other hand being dollars the kiss of death no
matter how attractive you are if you bore a woman it’ll actually destroy that
attraction. It means that the emotions that you
create when you’re dating a woman whether you’re telling a sad story or an
exciting story or a scary story all of these emotions transfer
on to you and will receive these kind of emotion she is experiencing with you as
emotions that she’s experiencing BECAUSE of you this experiment also verified what
psychologists called the two-factor theory of emotion which is the idea that
the emotions that we experienced have two parts there’s a physiological part that
happens in our body and is comprised of our heart rate and hormones like
adrenaline and there’s a cognitive element that happens in our mind which
is comprised of the thoughts that we use to interpret the feelings that were
experiencing in our body. If we apply this theory to approach anxiety. you see that arousal caused by the
attraction that we have for the women that were interested in plus negative
thoughts that can often come from negative beliefs that we have deep down
inside ourselves add these two together and you get
anxiety approach anxiety is basically the opposite of what was observed in the
capilano bridge study. Instead of fear being turned into attraction, attraction
is being turned into fear or anxiety! The secret to getting control over your
emotions and fear and anxiety and attraction is to become aware of the
secret quiet thoughts in your mind that are making you interpret certain
physiological states as being certain emotions. And if you control these this top of
this way that you talk to yourself what you can learn is how to reframe your
different emotional reactions into more positive and more useful emotional
reactions and probably the number one lesson from this study is that even if
you can’t totally control your emotions you can control the way you react to
your emotions and learning how to do that is the key to being a really
confident guy alright see you later guys whoa

5 thoughts on “The Science of Attraction – The Capilano Bridge Study Explained

  1. i love this channel. you guys put this stuff in a way that guys can truly relate to. other channels have a headline that says the answer but they leave you with more questions than you started.

    thank you

  2. I believe the study was 1974 NOT 1977 …also I believe that the researchers compared the emotions on the Capilano versus a sturdy bridge

  3. there is no causal relation here because there is no random assignment. You need to randomly assign people to different conditions.

  4. I like the notion of the misinterpretation of coincident arousal cues, and the reversal of attraction and anxiety! Well done, Chris. Whose idea is this?

    An obvious treatment for approach anxiety in dating would be graduated exposure facilitated by supportive coaching. I agree that the reduction of negative beliefs would be preferred, and your suggestion of the cognitive-behavioral approach of awareness and insight of these beliefs may indeed help to bring forward the option of a different response. I do see that as a challenge, however.

    It makes me think that willfully devaluing the interaction or the goal could also help temporarily to break this association. For example, even if I was single, I might imagine to myself "I'm already happily attached so I'm not going to worry about what this interaction might mean to me."

    In a classic anxiety-provoking situation, public speaking, one solution is to imagine the audience in their underwear. This reduces the power differential by increasing the sense that the other is also vulnerable. However, this type of visualization might not be recommended in the context of approach anxiety in dating!

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