The Tech Giants are Coming for Our Homes | The B1M


In a world that is more connected than ever
before, millions of us have welcomed leading technology giants into our properties for
entertainment, to adjust the heating and even answer the door. Now a major market in its own right, the likes
of Amazon, Google, Samsung, Apple and others are all competing for smart home dominance. But why do these businesses care so much about
where we live? Why are they developing such useful systems? What does this new world mean
for our built environment? And what drove so many of us to invite these multinational
corporations into the highly personal spaces we call home? In the past decade, our societies have become
increasingly reliant on the connectivity that is enabled by digital technologies. With almost every adult in the developed world
now owning a smartphone, the ability for people to contact one another and remain engaged
with news, entertainment, current affairs and social media has had a profound impact
on our culture. Beyond our mobile devices, a wide array of
products and systems now share information and data online in the internet of things. Data is now used across countless different
aspects of our towns and cities to inform systems and streamline activities – and,
in recent years, we have welcomed technology into our homes in a much more permanent way
than ever before. While once limited to our computers, the central
heating or a handful of appliances – we are now sharing our addresses with AI assistants,
advanced security installations and even robots. Produced by some of the world’s largest
technology giants, these systems offer us a range of benefits, though often in exchange
for our data and intelligence around our habits and preferences. So, what is driving us to welcome in some
of the biggest names in tech and what do those organisations stand to gain from entering
a market that their original business plans would have ignored? The establishment of a platform from which
consumers find it difficult or inconvenient to leave is a powerful strategy that underpins
almost every successful technology giant. Apple’s iCloud system for example, makes
it easy to transfer all of your data and contacts between your phones when you upgrade, provided
you stick to iPhones. It makes it easier to invest in an iPad rather than another tablet.
The Apple Watch is designed to operate best with an iPhone. Apple Music works best with
Apple devices. While recent decades have seen intense battles
for dominance of the internet search, smartphone, music streaming and online retail markets
– our homes have remained largely untapped, yet highly fertile ground. That all changed in 2014 with the release
of Amazon’s Alexa artificial intelligence (AI) assistant and Echo smart speaker. Despite numerous home technologies existing
beforehand, Amazon’s entry to the market took things up a gear. With a voice recognition system that surpassed
most others on the market and a format that was designed to be incredibly useful, Amazon
gave us the ability to play music, hear the news, keep lists, and learn recipes – quickly
earning the approval and trust of millions. Now – and in a clear effort to become the
platform in our homes – Amazon’s Alexa system can be linked to a number of third-party
operating systems, allowing us to control our lights, adjust the heating, open the curtains
or check who is at the door. As the importance of mobile devices begins
to fall and the power of the internet of things and connectivity increases, technology giants
are attaching critical importance to becoming the established smart platform in our properties. Amazon’s early and rapid progress ignited
an intense battle between several leading technology giants for control of our homes
– a market that is set to be worth USD $54BN by 2022. Employing a similar tactic of becoming highly
useful to each of us in music and entertainment first, before branching out to support a broader
range of home systems, Google launched Google Home in 2016, Apple introduced their own HomePod
in 2018 and Samsung unveiled the Galaxy Home later that same year. Each of these systems can integrate with countless
other third-party home systems, allowing them to become a platform. However, despite the apparent similarities
in approach, the motives behind each of these tech giants entering the smart home market
differ significantly. Amazon is one of the most successful e-commerce
businesses that the world has ever known and entered the home market primarily to make
shopping on Amazon easier to do while driving up its Prime membership numbers. Steadily, the tech giant has expanded its
product range around its core offering. Amazon Key, for example, is a smart security camera
and lock system that allows Prime members to receive deliveries into their homes. It
has also acquired leading video doorbell manufacturer Ring and improved the interoperability of
its products with its own platform. Conversely, Amazon lacks the mobile dominance
that Apple and Google enjoy and is now developing its Alexa system to integrate with cars in
an effort to increase our reliance on its platform. By 2025, 1 in 5 vehicles are expected to offer
internet connectivity, extending the influence of AI assistants and catalysing the technology
race in telematics and autonomous vehicles. Google’s entry to the home market was again
driven by its core business model and arguably the threat that Amazon posed to it. With a proportion of online searches shifting
to voice recognition in Amazon’s Alexa system, Google launched its own product and the extensive
“make Google do it” marketing campaign to defend its core search business. Now, Google is refocusing attention on its
range of Nest products, further growing its share of the home platform market. Samsung’s existing foothold in our properties
across a range of appliances – from televisions to ovens – gave it head start in the smart
home market that was simply too good to surrender. Its product range has now grown substantially
and even features a fridge capable of generating shopping lists based on your eating habits. For Apple, the falling influence of mobile
devices combined with the rise of connectivity and progress by Amazon and Google were key
drivers. However, with its core business centred around hardware, Apple’s primary motive
with its HomePod is to retain people on its platform and to become the primary interface
in our new smart home world. The battle between these private organisations
for influence in our homes in incredibly intense, with Apple and Amazon now even partnering
with house builders to integrate their systems at design and construction stage, locking
owners into their systems. The result of such tension between the technology
giants is a rapidly changing landscape in our properties. With the smart home technologies
market maturing, once quirky ideas are now experiencing mainstream uptake – from robotic
vacuum cleaners and plug adapters that can link any device to the internet to voice controlled
lightbulbs, sleep monitoring systems and even AI assistant-controlled coffee machines. Just like any human relationship, the development
of trust has been a key factor in millions of us allowing these technology giants access
to our homes. We know them, are familiar with them, feel reassured by their unfaltering
reliability and usefulness and are comforted to know that most of our friends and families
trust them too. Perhaps underlining the importance of this
point, Facebook are rumoured to have postponed the development of their own smart speaker
system as they work to rebuild trust in their brand. The rise of smart technologies in our homes
is occurring in parallel to the development of numerous smart cities around the world;
societies that use data and connected systems to continually improve how they operate. These markets are not immune from the influence
of technology giants either. Samsung are pioneering a number of smart city systems across Asia,
while Google’s sister company Sidewalk Labs is planning to construct a controversial internet-based
smart city in a waterfront district of Toronto. The value proposition of such smart societies
is their ability to leverage trends in data to improve the way that we use our built environment
and live our lives. To date, such data has largely been derived
from public or commercial buildings. The growth of advanced connectivity in our
homes offers the chance to learn more about and ultimately improve the way we live, through
anonymised, trend-level data sets. While smart home systems can enable all of
us to operate our properties more sustainably, their ability to learn and anticipate user
patterns could mean that millions of smart homes running on the same operating systems
could permit electricity providers to dim the lights across a neighbourhood by a fraction
at peak times. The same principle could be used with heating
and cooling systems, saving consumers money and reducing the need for additional power
plants to be brought online. Indeed, many aspects of smart home technology
could potentially deliver society-wide benefits when scaled across a town or city district. Security systems could reduce crime rates
and improve safety, while monitoring systems that improve supervision of babies or vulnerable
people could in turn reduce the pressure on health services. Such influence over our lives of course demands
a high level of responsibility from these large, privately-owned technology businesses. While regulation still strives to keep pace
with technological advancements, we have seen challenges emerge around power or internet
outages rendering critical systems unable to function, rumours of real people at tech
firms listening in on private conversations via AI assistants and even personal data being
leveraged to inform elections. In our quest to improve so many aspects of
our lives with connectivity, it is important that boundaries, legislation and the difference
between right and wrong is robustly debated. With the battle between the major technology
giants maturing the smart home market at a rapid rate, and the roll out of 5G data networks,
the homes we inhabit in the not too distant future are likely to become even more advanced. Household chores could become completely automated,
all devices could be automatically charged wirelessly, we could receive recipe suggestions
based on the food we have left in our fridges at the end of the week, the indoor temperature
could be personalised around each individual occupant and our AI assistants could inhabit
human-looking sociable robots. Indeed, with advanced AI systems now able
to learn and adapt to their surroundings over time, we could see the emergence of AI personalities
that are truly unique to us and our lifestyles – an extension of our families that would
even come with us when we move. With all of these concepts and more in development,
smart homes and the technology giants that enable them, look set to transform the way
we live in the years ahead. If you enjoyed this video and would like to get more from the definitive video channel for construction, subscribe to The B1M.

100 thoughts on “The Tech Giants are Coming for Our Homes | The B1M

  1. its hilarious how gullible people are.

    you pay for these tech giants to come into your home, listen to what you're saying. take data on you, and everyone else that has opted into this facade. that data is worth billions of dollars.

    why are humans ready to give away their own freedom? and so quickly at that.

    it would be different if every household had an AI that only you had access too, which only worked for you and not those tech giants.

  2. 10:52 Why is he turning the thermostat so slow? As if he’s calibrating something very delicate. There’s not even a point to adjust it manually, just program it correctly or use its sensors or adjust it via your phone/tablet from the couch.

  3. I dont trust these company's IoT device security. I dont want my home to be hacked or be controlled by the inevitable singularity AI overlords.

  4. I thought this was going to be a video about the housing bubble and insane demand being created by tech giants in the cities they're present in. Pleasantly surprised that this wasn't what I expected.

  5. People are so paranoid. They act like the government is constantly watching. Even if that’s true do they have anything to hide? Unless they’re criminals they’re fine. I understand being careful but older generations act like we live in North Korea

  6. 11:56 can someone please tell me which of the companies in this video are privately owned. I believe they are all public companies???

  7. If you haven’t figured out our happiness, growth and eventual survival is based on struggles disciplines and overcoming but not on comfort convenience and laziness, then you should join their system.

  8. If you value your privacy and security I suggest staying away from most of these so called smart internet connected devices.

  9. Smart homes are possible without a corporation tied to it. Doesn't anyone read 1984 any more ? Guess it's need to be updated to 2054 and rewritten.

  10. No thanks… Why would I bug myself 🤪

    they can already activate the camera on my smartphone and turn on the microphone… and now they want me to put yet another bug in my home.

  11. Excellent episode! I'm so happy you ventured out for a slightly different type of content. This is amazing! Thank you guys!

  12. How fucking lazy can you be. I want Amazon be able to open my blinds. So the corporate police can get a clear shot at me.

  13. I cannot deny seeing a certain irony over the "personal spaces" while you show a copy-paste neighborhood of houses.

  14. If you haven’t joined the notification squad……then I have nothing to say to you 😂😂😂 JUST KIDDING! The B1M and community are probably the most insightful people I’ve come across on YouTube.

  15. Your smartphone alone spy on your every move, so now they want more in your home? What more do they want?

  16. I prefer to turn on my own lights, make my own shopping list and pick out my own recipes! They are turning machines into people and people into mindless robots!

  17. I do not trust anything that is not open source, encrypted and is not sending my information to a third party.
    I may use devices that do not currently fulfill my preferences, but I will switch as soon as alternatives present themselves.
    Privacy is not obsolete. In fact it is desperately needed now more than ever before.

  18. World need to control these Giant companies closely as at the end of the day their main priority is to gain profits

  19. Nope! Nononononononono! No! Never letting any of those tech giants in that far! At this rate, fuckin Detroit, Become Human looks to be frickin accurate to the future! Besides there are many things which machines just can't replace! And on top of that I don't want to become some computer's puppet! A slave to the giant companies! And I wouldn't be surprised if a lo of people start feeling the same way in the near future, starting a movement to go back to more small scale solutions like some disconnect, local businesses and more.

  20. Can't wait for those giant ad boards in my local shopping malls to recognize me and say "Hey you, you last searched for violent midgets gangbanged by horses, would you like suggestions based on your online behavior?"

  21. I was in stop and shop last night and a robot that was taller me (I'm 6'0) was driving around. I don't even know what it was doing I was just so caught off guard.

  22. great video but still need common sense to tweak, adjust and fix software issue along the way and non of those system are trouble free….simple life is a way to go, less is better.

  23. 1:28 I am the almost everyone he is talking about. I stare at a computer every waking moment I am home and not sleeping and showering. I need a break from rectangular screens.

    Plus no one ever calls me, so $12.99 for Skype is cheaper than having no one call me on a cell phone.

  24. Tech giants coming for our homes, why? Total control. One day not too far away you won't be able to go to the toilet in your home without a camera watching you. That's the point.

  25. "My son… back in the good old days i liked to watch some B1M videos about construction. And i still do. Their videos are so interesting to watch!"

  26. 2025:
    – News: Another civilian died in his home, by comiting suicide.
    – Politicians: Another satanic child died by god's will, so shall rest of them.

  27. As long as big tech continues to censor certain words and you can lose your account for the use of a single word by labeling it hate speech , they cant be trusted. Imagine you criticize gay marriage or Islam and you cant start your car, access your home, turn on your lights do your banking , etc. Hell no.

  28. I thought they are coming for our homes in san fransico and the neighbouring areas when i read this title as we cant even pay rent in sf anymore and driving families out of there.

  29. I have never seen the point of a smart home. Do you really need to spend so much money just to not stand up to turn of a light. By itself, that’s fine. The problem is the unnecessary invasion of privacy brought by it. I hope a company comes that will store your data locally, so you can also decide what to do with it.

  30. Regarding the technology: the tech giants already have most of this stuff off you already through your browser and operating system. They've already got you and don't think using DuckDuckGo and having a VPN will mean you're swerving it – that's mostly just marketing. If you want to be "connected", everything you do via that connection is known and possibly stored by someone else. IOT takes it up another notch, of course, but this is the reality of a digitally connected world. Whether Google knows if you've got your lights switched on or not is relatively low key. Listening to what you say, of course, is not. And, of course, anyone who connects their front door and window locks, of all things, to the internet, is a f***ing idiot.

    I'm pretty sure there'd be a good amount of coin to be made for someone if they developed a true local home server and comms for this stuff that didn't require an internet connection. I have a Google Home and the interfacing between Google back end and the partner devices back end stuff seems pretty damn janky, and can be unreliable. Privacy issues aside, I'd prefer a local network only solution for reliability and redundancy.

  31. Great video! The possibilities of tech, AI and robotics are immense, but the dangers need to be considered even more carefully and thoroughly.

  32. This is all great but these companies need to prove they are not listenin to us or collecting data. The link between the device and the tech company should be broken once they are out of the factories.
    What frightens me is that there would be enough sheeple to buy into it regardless, making it mainstream and in short time the rest wouldnt have any choice to not use it because it will be in numerous devices we need for everyday life.

  33. There’s an easy way out of this.

    1. Live off the grid

    2. Own the corporations that doing the spying.

    3. Become and millionaire and you will always have leverage over certain aspects of life where others without money don’t.

    4. Live in another country

  34. Get your cities to ban Airbnb as well, it only raises rents on families and takes tax money from schools and parks.

  35. American's are the dumbest consumers on this planet. You guys will gobble up any shit tech giants create without a care in the world for how it affects you. There's a reason why apple can get away with such high prices.

  36. first: great video! but expected nothing less from the B1M !°

    that said:

    the functionality and ease of use of smart homes nowadays is awesome!
    but personally, i dont want those companys to sniff around in my home!

    and since any technology build on computers & connected to the internet is hackable, i dont want that controlling my home!

  37. No interaction with your child, mommy is too busy browsing online. We've become a society with the attention span of a millisecond.

  38. i've never wanted any of these smart home devices. firstly because of the price and second because i don't want them watching me and listening to me. i wouldn't even want it if it was free.

  39. People need to wake up. The best case end game scenario here is people doing absolutely nothing. How is this desirable?

  40. Technology is created and used to de humanise humans for easy control.Make new toys ,humans love toys,which will seem practical and new age.But these toys are to divert our perception.The plan is to start eliminating those people they don't want.Man has approached his own end.It stops here.

  41. I will be doing my utmost to keep these companies at bay in my life by minimizing the data that they collect. I suggest that others should do the same. Convenience isn't so convenient when you find yourself losing control of your life to one or more giant corporations with their own ideas of how you should live. These corporations have not been very trustworthy so far, in fact, they've been quite abusive, selling your data to the highest bidder, spying on you without your knowledge or permission, attempting to censor or limit the news you read and the opinions you express.

  42. This strikes a chord at the heart of Andrew Yang's #HumanityFirst message and call for "Make America Think Harder."
    https://www.yang2020.com/policies/human-capitalism/

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